Have you ever wondered about the unique ways people connect and show care during the sweltering summer months around the world?
In Japan, one beautiful tradition stands out: Shochumimai (暑中見舞い).
This custom involves sending postcards to friends, teachers, family, and even business associates during the hottest part of the year.
It’s more than just a simple greeting; it’s a heartfelt message of well-being and encouragement.
What Exactly is Shochumimai?
Shochumimai is a Japanese custom of sending summer greeting postcards.
The core message is to wish the recipient well during the intense summer heat, offering words like “Let’s beat the heat this year!” or “Please take care of yourself.” It’s a way of showing concern for others and wishing them good health during Japan’s notoriously hot and humid summer.
This tradition is typically observed from around July 7th (Shōsho, or Minor Heat) until August 7th (the day before Risshū, or the Beginning of Autumn).
It’s a way to acknowledge the challenging summer conditions and send positive wishes as the season kicks off.
What if You Miss the Deadline?
Life happens, and sometimes you might miss the Shochumimai window, or perhaps you’re responding to a card you received a little late.
Don’t worry, Japan has a solution for that too! If you send your greeting after the Shochumimai period, or if your reply is late, it transforms into Zansho-omimai (残暑お見舞い), or “late summer greetings.” Generally, it’s considered good etiquette to send these by the end of August.
The Deeper Meaning of Shochumimai
At its heart, Shochumimai is a summer greeting card sent during the peak heat to convey well-wishes for the health and safety of people you don’t often see, or those who have helped you.
Beyond just health wishes, these cards also serve as a way to share recent updates about yourself and to express daily gratitude.
It’s a thoughtful gesture that strengthens bonds and shows appreciation.
When to Send Your Shochumimai
The traditional period for sending Shochumimai is from the twenty-four solar terms’ “Shōsho (小暑)” around July 7th, until “the day before Risshū (立秋)” around August 7th. However, it’s also common to consider when the rainy season ends in the recipient’s area as a guide for sending.
This flexibility ensures your well-wishes arrive when the intense heat truly begins.
While the number of people sending Shochumimai has decreased in recent years, it still remains a cherished and good traditional culture in Japan.
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